Pot Noodle

Two TV campaigns for Pot Noodle. The first - positioning it as the ultimate selfish pleasure - was filmed live action and transformed into cartoon by the creators of Avenue Amy in New York. 

The 'Not Poodle' campaign was a promo to win ten grand 'compensation' if you found a poodle (plastic) in your Pot Noodle. It was a 360 degree idea, turning a conventional cash promotion into a health scandal. We even set up a bogus firm of ambulance chasing lawyers to handle claims and made a TV ad for them.

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