Refuge

Domestic abuse increases at Christmas. UK charity Refuge sought to address this and offer support and escape to women. I created 'Turn To Us' - a campaign of 'innocent' Christmas poems that hid an ugly reality. Read top to bottom, the poems present seemingly loving relationships. When the same lines are read in reverse, they become brutal, revealing the hidden horrors of abuse. 'If your partner turns on you, turn to us.'  The response to the work has been phenomenal. Over 27,000 women contacted Refuge. We created new poems for Valentines Day and International Women's Day. The campaign has earned 9 Creative Circle Awards (3 Gold, 4 Silver, 2 Bronze), a Silver Pencil at The One Show and a highly coveted D&AD pencil.

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