Welsh Lamb

A fully integrated campaign for Welsh Lamb that won both the 'Chariman's Award' and the 'Food & Drink Campaign of the Year' at the 2016 Drum Network Awards. Using a simple quirk of the Welsh language, I created a popular shorthand for Welsh Lamb and placed it in a premium category of its own: There's lamb ... and there's Llamb. 

Watch the case study video for full campaign overview.

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